There did not seem to be anything there for the casual gamer. The problem was not with the quality of the games on Apple Arcade. You had titles like Assemble with Care, where a story progressed as you repair gadgets Sayonara Wild Hearts, which was laced with pop music and had stunning graphics and even something like Cricket Through the Ages, where the history of humanity was told through the sport. There were some amazing games, but they seemed to cater to a tiny part of the gaming audience, especially that part of it which was actually looking for something very different from online arena battles or gem-based puzzles. Apple Arcade’s initial portfolio of about seventy titles was a mix of the quirky, the funny, and the whimsical, with innovation running through them like a steady thread. In its initial days, Apple Arcade seemed to be a very niche, even slightly elite, offering. Quite significantly, titles on Apple Arcade would not be available on Android. “Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy,” the company’s press release read. All for $4.99 per month in the US, and just Rs 99 per month in India (many of Apple’s services are actually more affordable in India as compared to the US). You could also play all the games offline without even needing an Internet connection. Once you subscribed to Apple Arcade, you could pretty much download as many games as you wanted from the Arcade library, without having to make any additional payments. What then was the need for such a service?Īpple’s positioning for Apple Arcade was that it would give subscribers high quality games without the hassle of putting up with ads or in-app purchases. The concept of a game subscription service was relatively new, and Apple was doing very well on its App Store front, which already included a number of premium games. When Apple had launched its game subscription service Apple Arcade in September 2019, many users were left puzzled.

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